A growing D2C skincare brand facing 3.1% conversion and fulfillment nightmares rebuilt their storefront and operations. Conversion jumped to 5.8%, average order value rose 42%, and order processing time dropped from 3 days to same-day dispatch.
The brand's Shopify theme was heavily customized with performance-killing scripts. Checkout had 8 steps, cart abandonment was 72%, and fulfillment relied on manual picking with frequent errors. Customer service was overwhelmed with order status inquiries.
Webskyne optimized the storefront for speed and mobile, streamlined checkout to 3 steps, implemented automated fulfillment with barcode scanning, and added post-purchase engagement flows.
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